Hireland is an initiative aimed at small to medium enterprises in Ireland with the aim of encouraging them to hire one or more extra person. Hireland has been a real success with over 6000 jobs pledged in just one year. The campaign for Hireland was created pro-bono by Leo Burnett Creative Director Eoghan Nolan, along with Tony Purcell Freelance.
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The Positive Options campaign aims to encourage both women and men experiencing a crisis pregnancy to talk to a counsellor for free, trustworthy, non-judgemental counselling.
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We captured the mood of the stay away voter’s and set the online community atwitter by asking people to Vote No. 1 Mickey Rourke! Using outdoor and social media, in 2 weeks Mickey received 30,164 ‘first preference’ votes on the campaign site. Bavaria is an alternative to the established competitors & Mickey Rourke was our alternative politician.
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Because nobody knows your Nissan better than your Nissan Service Technician, we developed this campaign to promote the Nissan Gold Standard Service available from Nissan Dealers. These guys are prepared to “walk the line” to ensure your car is in tip top condition.
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Penneys & Primark have 236 stores across Ireland, the UK and Europe and are still growing. We produce the advertising campaigns and product focused offers for these openings from Berlin to Basingstoke. Our advertising generates massive excitement in the build up to opening and has occasionally resulted in crowd control issues.
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Social Media, Experiential Marketing, Sampling & PR falls under our remit for NIVEA Ireland. Our recent successes have been the launch of the NIVEA FOR MEN Facebook page and the launch of the new NIVEA Q10 Body Firming Oil. Our press release and support for the product resulted in excellent national press and web coverage for the following months.
Leo Burnett has been working to keep Kellogg’s in the number one slot in cereals in Ireland for the last 7 years now. A mix of insight, creative magic and hard work has led to commercially successful and award winning ideas in TV, outdoor, radio, cinema, digital, on-pack sales promotion and point of sale.
Of course we also developed and managed the position for the incredibly successful pan-European launch of Kellogg’s Rice Krispies Squares brand, scooping gold in the IAPI AdFx awards for long-term effectiveness. Let’s not forget we managed the successful launch of Fibre Plus snacks in the UK market too.
We are also very proud of our 4 (yes that’s right, we’ve won four) Kellogg’s European Sales Effectiveness Awards. And not beings ones to hide our light behind a bushel, we love telling people that Kellogg’s advertising programmes had never won one until we began running the business.
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‘We Power’
Our challenge was to provide compelling reasons for people to trust Airtricity to deliver the ‘life support for the home’. If Airtricity is trusted to supply everything from hospitals to public street lighting, then you know you can trust them to supply energy to your home. Alongside a financial incentive to switch, 216,897 people believed.
WatchAllianz Leagues The Allianz Leagues campaign was developed to promote the launch and importance of the Allianz Leagues as part of the GAA sporting calendar and to connect with GAA fans across the country.
WatchCúl Camps
We recently united two clients, Kellogg's and the GAA for a 3 year sponsorship opportunity. The Kellogg’s GAA Cúl Camps, where children aged 6-13 are encouraged to stay active and healthy and develop sporting and life-skills by participating in games in a fun, non-competitive environment. The perfect match. Click here
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