What we’re all about
At Leo Burnett we believe in creating human value for our clients. And our clients, like us, know that agencies don’t create great brands. People do. This people-first approach is summarised in our proprietary strategic planning model, HumanKind. We believe that:
Creativity has the power to transform human behaviour.
Acts are more powerful than just ads.
A brand’s purpose is more fundamental to success than a simplistic positioning statement.
As a full-service marketing and advertising agency we provide an extensive range of services across a multitude of through-the-line media. Critical to our success, regardless of the client or the medium is our global standard of strategic planning with an emphasis on the most important element of all, people.